Friday, February 28, 2020

Marketing and choice Essay Example | Topics and Well Written Essays - 1750 words

Marketing and choice - Essay Example At many times, it has been observed that businesses believe in many other important factors other than consumer behavior to create successful strategies, such as innovative products. Both the perspectives can be analyzed to conclude that whether consumer decisions and behaviors should influence the marketing strategies or not. Consumer buying decisions may be used by businesses to create successful marketing strategies, but at the same time these evaluations may result in risks and problems for the businesses. This report analyses the arguments provided by experts saying that consumer decisions and behaviors should be considered because they give an insight to the marketers about their potential buyers, while others argue it should not be considered as business marketing needs to be rather innovative; however there has not been any clear conclusion to the discussion as both aspects have their own positive and negative points. Many of the business analysts favorably suggest that consu mer decisions should be evaluated, examined and analyzed to set successful marketing strategies. This is because the customers are the major assets of the business as they enhance the growth, sales and profits of the business (Cheverton, 2005, p. 125). When a product is made, the first focus of the marketing department is to examine the target customers, position the product in the market and then create the marketing mix for the product. For these steps, the main feature is to select the targeted customers and reach up to their demands and expectations. As the business industry is becoming more and more competitive by every passing day, it is becoming even important for the businesses to recognize the tastes and behaviors of their new and existing customers. The industry today is full of complex customers who are highly informed and have high expectations. If the business wants to have a successful future, it has to consider and analyze the consumer decision making behaviors and se t their strategies according to that. Thus, it is the objective of the business’s marketing department to observe and understand the behavior of the consumers and design their product just as it attracts them (Zeithaml, 1988, p. 2). In order to keep track of the consumer demands and expectations, the business needs to allocate its resources in a way that they are able to spend a decent proportion of funds in evaluating the consumer tastes and decisions. Olson writes, for this, the business also needs highly technical tools through which they can research the market trends in lesser time and get efficient results. Business analysts suggest that it is vital for the business to spend its money, time, resources and efforts in focusing and fulfilling consumer demands because without that, the business cannot form successful marketing strategies (Olson, 2010, p. 135). On the other hand, arguments against this fact suggest that as the consumers have become more complex, their demand s have increased. The businesses that evaluate and examine the consumer decisions must hire a separate team that will understand and analyze the psychological trends that move on in customers. The customers are now highly informed and thus the products that reach to them must be perfect according to what they expect. While this is an important aspect to consider, it is also undeniable that there are plenty of customers that are still unaware and simple. For these customers, high tech products or

Tuesday, February 11, 2020

Recommendations for further studies Article Example | Topics and Well Written Essays - 250 words

Recommendations for further studies - Article Example It may help them in taking adequate care and in designing their courses in a manner that takes into consideration such errors and help their students in successfully overcoming them. The copula, or rather the omission of the copula is one such error which is frequently observed in case of foreign students learning English, particularly Arabic students since there is no such verb in Arabic language structure. This paper on â€Å"The Omission of English Copula (verb to be) by Arabic students attempts to analyze various studies and historical evidences that supports such a fact and understand the difficulties faced by Arabic students.  Various researchers, have frequently, relied on error analysis as the means of evaluating the occurrence of certain types of errors made by L2 learners to understand the pattern as well as reasons behind such errors. Richards et al (1996) states that error analysis have been frequently conducted by researchers to classify and develop strategies which may help the students in learning any language and obtain information on general complexities experienced by the students and help the teachers in preparing appropriate course materials. Michaelides (1990) suggests that the methodical evaluation of errors committed by students are of immense significance to researchers and all those concerned since it offers valuable insights into the students psyche in comprehending a foreign language (Abu-Jarad, 2008). It is on account of such reasons that this study is focused on the errors committed by Arab students of English language with regard to copula omission. A discussion of issues related to various topics such as: an overview of the Arabic language and its system; the difference between Arabic and English language structure in terms of speaking, writing etc; as well as the omission of copula in Arabic is presented in the literature review to afford a comprehensive understanding of such an issue, to the readers as well as future